White Paper: The ORA Edge in Multifamily Investing

In today’s digital leasing environment, online reputation has become one of the clearest indicators of multifamily performance. 

Virtú’s latest white paper from Chief Operating Officer, Blake Hayunga, examines how the J Turner Research ORA (Online Reputation Assessment) score translates resident sentiment into measurable financial outcomes, enhancing leasing velocity, pricing power, and long-term asset value.

Drawing on national benchmarks and Virtú’s own portfolio results, the paper outlines how integrating ORA as an operational framework can improve visibility, strengthen resident engagement, and sustain competitive advantage across market cycles.

→ Read the full white paper here