Operating Principles
Virtú assets are primarily owner-operated through North Coast.
With 20+ years of successful operational experience, we have developed five core principles to guide North Coast's portfolio strategy.
1. Happy Associates
We believe happy team members drive market outperformance.
Our annual Employee Satisfaction Survey results illustrate the impact of a team-first approach.
of employees say they are satisfied in their roles.
of employees say they feel connected to their coworkers.
of employees feel that they have space to address concerns with leadership.
2. Efficient Systems
Through our efficiency standards, we reduce operational overhead while providing residents with less costly, more sustainable options.
3. Impactful Brands
We develop unique brands that influence every community touchpoint.
Our rebranding and renovation portfolio is a testament to the importance of brand identity in multifamily.
Browse the project snapshots below to see how our brands come to life in physical enviornments.
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2024-10-01
Rebrand & Renovation: Stokely | Bellevue, WA -
4. Unique Amenities
We drive resident enthusiasm through unique amenities and curated social events.
5. Managing Reputation
We value online reputation as our most powerful tool for proving excellence.
Our portfolio-wide track record consistently outpaces the industry.
Our average property ratings and reviews across the portfolio are 26% higher than the national average.
The Lark in San Mateo, CA, is the most positively reviewed apartment community in California. The Upland, Upland, CA, is also in the top 10 for the state.
We have multiple properties on the JTurner Elite 1% list for highest rated communities across the US.