Case Study:

The Eleven Hundred

Sacramento, California

Accelerated local market growth provides an opportunity for rent growth and increased resident experience.

Year built
1962
Total units
565
Class
B
Renovation
$5,024,000

Opportunity

Property purchased as Sacramento, CA was setting up for a surge in rental demand.

Limited capital investment created strong potential to improve the resident experience.

Legacy water and electric systems were inefficient and contributing to unnecessary expense in common area expenses as well as high resident utility bills.

Property had a poor online presence and predominately negative resident reviews.

Execution

Virtú completed a $5,024,000 ($8,900/unit) renovation as part of a value-add strategy to improve units and common area amenities.

Unit renovations were completed with tiered upgrade packages that included a combination of vinyl wood flooring, new energy efficient light kits, low flow plumbing fixtures, programmable thermostats, two-tone paint and Energy Star appliances.

Extensive improvements were made to the property’s amenities, grounds and building exteriors, including 100% new dual pane windows, extensive xeriscaping and major updates to the gym, pool clubhouse.

Results

High renovation success rate

385 of 425 planned unit renovations were completed in first 15 months.

Increased rent

New leases averaged 40% higher than rent averages 15 months after purchase.

Improved renter experience

Reversed negative online reviews, achieving an 80% recommended score on apartmentratings.com, up from 28% on purchase.

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